9 to 5 Translation für Reebok

9 to 5

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Sportschuhe
Medien Druckwerk, Zeitschriften und Zeitungen
Markt Vereinigte Staaten
Agentur Translation
Chief Creative Officer John Norman
Senior Art Director Fernando Mattei
Senior Copywriter Gabrielle Attia
Photographer Jason Nocito
Veröffentlicht September 2017

Kredite und Beschreibung

Media: Print
Category: Clothing & footwear
Client: Reebok
Agency: Translation
Country: United States of America
Chief Creative Officer: John Norman
Group Creative Director: Thiago Carvalho
Group Creative Director: Matt Comer
Senior Art Director: Fernando Mattei
Senior Copywriter: Gabrielle Attia
Photographer: Jason Nocito

Synopsis:

BACKGROUND
In the 80’s, Reebok has created a multi-use shoe that is still unique, timeless, and iconic today:
THE REEBOK CLASSIC LEATHER.
But the shoe lost its edge with the pack of "me too's" arrival.
BRIEFING
Put the Reebok Classic Leather back at the center of culture.
STRATEGY
Attacking the NON-CONFORMERS. The patron who DOES NOT ACCEPT LABELS or CLASSIFICATION of any kind.
Only a shoe with such fashion flexibility could be used as a blank canvas for the full expression of self.
IDEA
REEBOK CLASSIC LATHER: UNCLASSIFIED.