LG Werbung, Fallmethode THE EYE The Campaign Palace Jakarta, Y&R Jakarta

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Branche Haushaltselektronik
Medien Werbung / PR, Fallmethode
Markt Indonesien
Agentur The Campaign Palace Jakarta
Agentur Y&R Jakarta
Art Director Afi Kahfi
Copywriter Kevin Le, Adri Zainuddin
Producer Rudi Nasruddin
Account Supervisor Wolga Setyanto
Veröffentlicht April 2012

Kredite und Beschreibung

Category: Best Use of Ambient Media: Small Scale
Product/Service: LG CCTV
Executive Creative Director: Kevin Le (Y&R / The Campaign Palace Jakarta)
Art Director: Afi Kahfi (Y&R / The Campaign Palace Jakarta)
Copywriter: Kevin Le (Y&R / The Campaign Palace Jakarta)
Copywriter: Adri Zainuddin (Y&R / The Campaign Palace Jakarta)
Account Supervisor: Wolga Setyanto (Y&R / The Campaign Palace Jakarta)
Account Manager: Nuke Firman (Y&R / The Campaign Palace Jakarta)
Producer: Rudi Nasruddin (Y&R / The Campaign Palace Jakarta)
Media placement: Poster - Wall around ATMs and banks - 18 April 2012

Insights, Strategy & the Idea
• LG has very low awareness in the CCTV category and therefore wanted to tell people about their range of security cameras with Motion Detection feature.

• LG wanted to reach out to individuals and businesses alike as consumers are spoilt for choice when it comes to security. They do not know much about LG CCTVs.

• Peace of mind is knowing one's home or business is being 'watched over' by a reliable CCTV system. Therefore, it is imperative to show that LG has products that can meets consumers' needs.

• It allowed the LG brand to stand out in a sea of CCTVs as well as create top-of-mind amongst the target audience.

Creative Execution
• Demonstrate in an innovative and memorable way that LG CCTVs can track every movement.

• "The Eye" was placed in an area where security is paramount – targeting consumers who use ATMs as well as bank operators.

Results and Effectiveness
• Created talk amongst people who interacted with the poster. Some took videos of it.

• As this idea was only recently put up and is still ongoing, results are not conclusive. However, a check with the sales team showed that there have been 33 enquiries about LG CCTVs so far – approximately 52% more than average.