NHS Werbung Missing Type, 3 The Engine Group

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Missing Type, 3

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Branche Blood Donation, Organ Donation
Medien Werbung / PR
Markt Vereinigtes Königreich
Agentur The Engine Group
Director Annie Gallimore
Executive Creative Director Neil Ross, Billy Faithfull
Creative Director Jules Chalkley, Mark Perkins
Veröffentlicht Januar 2016


D&AD Awards, 2016
Media Use of Pr Wood Pencil

Kredite und Beschreibung

Agency: Engine Group
Client: Nhs Blood and Transplant
Client: Engine
Title: Missing Type
Category: Government
Agency: Engine / London
Creative Director: Jules Chalkley, Mark Perkins
Director: Annie Gallimore
Content Strategist: Gemma Irvine, Helen Byard, Sarah Frow, Alice Carter
Creative Team: Tom Dixon, Jo Griffin
Executive Creative Director: Billy Faithfull, Ross Neil
We wanted to show people they have the power to stop domestic violence. So we created an interactive digital experience, displaying an image of a beaten women. If people ignored her, she remained the same. But if people noticed her, her bruises would fade. Facial-recognition cameras made this transition seamless. The campaign rose to global prominence, reaching 326.9 million people.