M11 result DraftFCB Moscow für BMW

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M11 result

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Branche Autos
Medien Fallmethode
Markt Russische Föderation
Agentur DraftFCB Moscow
Veröffentlicht Februar 2017


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Kredite und Beschreibung

Category: Automotive
Media: Experiential
Brand: BMW
Agency: Draftfcb
Geo: Russia
Advertising Agency: Draftfcb, Russia
Published: February 2017
Description: Starting June 21 till August 31 2016 BMW Group Russia organized an unprecedented action providing special advantages for BMW drivers. In honor of the 100th Birthday of BMW, BMW covered the toll cost for all its drivers on the highway M-11 "Moscow – Solnechnogorsk – Moscow" giving them a free ride throughout all summer season. As a result during the time more than 300 000 drivers have benefited from this unique program.