Nutritive balance WMcCann Brazil für Del Valle

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Nutritive balance

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Säfte
Medien Direkt
Markt Brasilien
Agentur WMcCann Brazil
Chief Creative Officer Washington Olivetto
Creative Director Nicolas Romano
Creative Pedro Chaves, Gabriel Gil
Veröffentlicht Juli 2017

Kredite und Beschreibung

Category: Non-Alcoholic Drinks
Media: Direct
Agency: WMcCann
Client: Coca-Cola
Product: Del Valle
Name of the Campaign: Nutritive Balance
CCO: Washington Olivetto
Creative Direction: Nicolás Romanó
Creation: Gabriel Gil & Pedro Chaves
Executive VP: Marcio Borges
Planning: Luiza Portella, Rafael Araújo & Gabriela Kubik
Client service: Fabricio Aurichio & Bruna Paraizo
Media planning: André Simões, Elton Baesso, Caroline Gayo, Renata Duarte, Lorena Dias, Ione
Ribeiro & Regis Rebello
Social Media: Mutato Production VP: Marcelo Hack
RTVC: Juliana Lutterbach, Ana Bandarra & Ana Borges
Director: HuFa
Photography Director: Guti Sá Freire
Attendance: Juliana Hashimoto
Post production: Great
Sound Production: 4'33"
Digital Production: Paulo Pacheco
Technology Producer: Brandlabs
Projects: Jaqueline Travaglin & Erika Casal
Customer approval: Daniel Dranger, Flavio Reghini & Andreia Souza
Synopsis:
Del Valle and WMcCann Surprised Customers at Supermarket
by Transforming Label Printing Scale into a New Medium
After weighing their fruits, consumers received from the scale a special label entitling them to a free Del Valle 100%
Rio du Janeiro, July 6th, 2017. The consumer's growing interest in a healthier nutrition makes them buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, in order to show a much more practical way to drink a 100% fruit, nutritious and tasty juice.
Consumers who visited the supermarket on the 6th and 7th of June had a surprise after weighing their fruits. A scale that has been specially developed for the activation printed an exclusive label for those buying oranges or apples, entitling the customers to a free bottle of Del Valle 100% in order for them to try the product.
On the label, consumers found a message highlighting that Del Valle 100% is rich in fibers and vitamin C, just like in natural fruit. And with the new PET packaging, it is perfect to be consumed anywhere.