Fundación Banco De Bosques Digital, Fallmethode The 3D web that shows how the World is saving argentinian forests Wunderman Buenos Aires

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The 3D web that shows how the World is saving argentinian forests

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Fragen der Ökologie und der Tierwelt
Medien Digital, Fallmethode
Markt Argentinien
Agentur Wunderman Buenos Aires
Creative Group Head Dany Minaker, Patán Tarazaga
Creative Director Damián Martinez, Nicolás Smith
Art Director Fernando Rossini, Matías Paglieri
Veröffentlicht August 2016


Cannes Lions 2017
Cyber Web Campaign: Charities & Non-profit Bronze Lion

Kredite und Beschreibung

Campaña/Title: Ecoalarm
Agencia: Wunderman Buenos Aires.
Anunciante: Fundación Banco de Bosques.
Producto/Product: Una Nueva Forma De Donar A Través De Una App Despertador.
Directores Generales Creativos: Patán Tarazaga / Dany Minaker.
Directores Creativos: Nicolas Smith / Damián Martinez.
Head of Art: Fernando Rossini.
Redactor: Gaston Durán.
Director de arte: Matias Paglieri.
Web & App Designer: Laura Alvez.

3D Designer: Pablo Aranguren.
Jefa de Producción: Laura Martínez.
VP: Victoria Cole.
Directora Grupo de Cuentas: Eliana Kaplan.
Directora de Cuentas: Carolina Graziano.
Ejecutivo de Cuentas: Leonardo Ferrari.
Head of PR: Daniela Tucci.
Director de Tecnología: Francisco Facal.
Technology Manager: Diego Miola.
Desarrollador Web: Pablo Mendoza, Javier Corra.
Desarrollador Mobile: Gonzalo Rico, Gastón Schattenhofer, Santiago Rulfi.
Project Manager: Bárbara Klurfan, Patricia Maidana.
QA: Constanza Pascual, Walter Rios, Florencia Martinez Pelizza.

Productora: Huinca Cine S.A.
Director: Juan Manuel Montero.
Productor ejecutivo: Diego Turdera.
Productor: Alejandro Travaglini.
Postproductor: Cristian Martino.
Editor: Carla Muzykantski.
Mezcla de Sonido: CtrolZ.
Banda: Italians do it better.
Sello Discográfico: Leader Music.
Responsable por Cliente: Darío Rodriguez / Agostina Trigo.
EcoAlarm: The 3D web that shows in real time how the World is saving argentinian forests.
Wunderman BA together with Fundación Banco de Bosques created ECOALARM, the first alarm clock that raises funds to save endangered forests. It was launched on March 21st, on the International Day of Forests and it has been downloaded in over 55 countries around the world. Now availablae for Android and IOS devices.
To maintain momentum and enhance awareness on how to take care of our environment, we developed a 3D interactive website that shows, in real time, which are the argentine regions that are being protected by ECOALARM. Moreover it also provides information on flora and fauna species that are endangered as a result of deforestation in those areas.
The web developed entirely by WundermanBA uses HTML5, Web GL and Web Audio API technologies enabling users to navigate across the world. It also informs which countries have downloaded the app, the amount of alarm reproductions and the quantity of square meters which were saved, to date, by the Fundación Bancos de Bosques.
The app creatively hacks Spotify, reproducing sounds captured at the “Impenetrable Chaqueño (forest in the province of Chaco), the “Selva Misionera” (the jungle in the province of Misiones) and the Bosques Andinos (Andean Forests). Therefore every time one of those tracks are played, the ONG collects royalties from Spotify.
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