pup syndrome, 3 BBDO Russia Group für Pedigree

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pup syndrome, 3

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Branche Tierfutter, Rassenunterschiede (ethnische Unterschiede), nationale Minderheiten, Probleme der Behinderten
Medien Digital, Fallmethode
Markt Russische Föderation
Agentur BBDO Russia Group
Creative Group Head Ekaterina Savrasova
Creative Director Alexey Fedorov
Senior Copywriter Natalia Sytnik
PR Mint Moscow
Produktionsagentur Bureau Working Title
Director Taisia Reshetnikova
Veröffentlicht Oktober 2016


D&AD 2017
Media Use of Pr Graphite Pencil

Kredite und Beschreibung

Agency: Bbdo Russia Group
Client: Bbdo Jsc
Director of Photography: Alexandra Ivanova
Line Producer: Tatyana Finaeva
Production Designer: Ruslana Osmanova
The project owner and sponsor: Sergey Kesoyan
Senior Brand Manager: Maria Suchkova
Partner and ideologist in the adaptation program: Irina Menshenina
Families' searcher and coordinator: Yulia Goncharova
Creative Production Company: Bureau Working Title
Portfolio Director: Sergey Kesoyan
Development Director: Irina Menshenina
Managing Director: Natalia Tsyganova
Managing Director: Viacheslav Tikhomirov
Creative Group Head: Ekaterina Savrasova
Senior Copywriter: Natalia Sytnik
Digital creative group hea: Victor Gribanov
Senior Digital Producer: Yuriy Marin
Tv Production Director: Boris Anisonyan
Senior Producer: Yana Ageeva
Junior Producer: Anna Chernaya
Music Producer: Dmitriy Rubezhov
Director Tv Production Studio: Kirill Kulygin
Senior Tv studio manager: Andrey Belov
Group Account Director: Elena Vorobyova
Account Supervisor: Anastasia Babuchenko
Music Composer: Oleg Karpachev
Client Services Director: Anastasiya Pogorelova
Senior Project Manager: Kseniya Kuznetsova
Creative Director: Alexey Fedorov
Director: Taisia Reshetnikova
Executive Producer: Elena Vlasova
Editor: Kirill Khandurin
Project Manager: Yulia Goncharova
Project Manager: Maria Kirienko
In 2015 “Feed The Good” marked Pedigree’s first global campaign in years. To amplify it locally in Russia we had to start a fresh engaging conversation with the audience by inspiring them with a real life example of how dogs make the world better.
“pUp syndrome” campaign was aimed at destroying a massive social stereotype – Russians believe that people with Down syndrome can’t work. Statistics is shocking: Employers in Russia simply don’t hire people with Down syndrome. ONLY 4 are officially employed in a country of 146 000 000 people.