Samsung Digital #Seecolors Leo Burnett Budapest

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Branche Handys
Medien Digital
Markt Ungarn
Agentur Leo Burnett Budapest
Creative Director Farkas Vilmos
Art Director Miklos Voros
Veröffentlicht März 2016


Cannes Lions 2016
Digital Craft TECHNOLOGY: Innovative Use of Technology Bronze Lion
Mobile Technology: Networked / Connected Mobile Technology Bronze Lion

Kredite und Beschreibung

Title: #Seecolors
Agency: Leo Burnett Budapest
Brand: Samsung
Country: Hungary
Advertising Agency: Leo Burnett Budapest
Entrant Company: Leo Burnett Budapest
Media Agency: Leo Burnett Budapest
Pr Agency: Leo Burnett Budapest
Production Company: Leo Burnett Budapest
Additional Company: 42netmedia, Budapest
Group Account Director: Márta Dorgai (Leo Burnett Budapest)
Senior Copywriter: Péter Radovics (Trance Wave)
Senior Art Director: Mátyás Kóbor (Leo Burnett Budapest)
Head Of Production: Ilona Baróti (Leo Burnett Budapest)
Hr Director: Veronika Borbás (Leo Burnett Budapest)
Art Director: Miklós Vörös (Leo Burnett Budapest)
Art Director / Graphic Designer: Tamás Passa (Leo Burnett Budapest)
Senior Art Director: Csaba Tökölyi (Leo Burnett Budapest)
Global Chief Creative Officer: Mark Tutssel (Leo Burnett Worldwide)
Senior Digital Communications Expert: Péter Jávorkai (Leo Burnett Budapest)
Creative Director: Vilmos Farkas (Leo Burnett Budapest)
Campaign Description:
In the last 30 years professor of Budapest University of Technology and Economics Klara Wenzel, and her team developed the unique ‘C type diagnosis’ which as opposed to previous systems, doesn’t just recognize color-vision deficiency, but shows to the exact degree red, green and blue recognition that is absent. Samsung developed an innovative application that makes it possible for color-vision deficient people to see a full spectrum of colors on Samsung device screens.
Based on the precise CVD diagnosis the app sends all the information to the television and recalibrates the colors of the screen according to the different CVD types and degrees.