Enter Sandbox POL Oslo für Audi

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Enter Sandbox

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Branche Autos
Medien im Off
Markt Norwegen
Agentur POL Oslo
Produktionsagentur MediaMonks
Veröffentlicht Februar 2017


D&AD 2017
Branded Content & Entertainment Immersive Yellow Pencil

Kredite und Beschreibung

The Making of Audi
Audi Norway have teamed up with creative agency, POL, and digital production powerhouse, MediaMonks, to bring car enthusiasts back to the sandpit for a trailblazing VR driving experience. By combining physical installation with virtual reality, customers can test-drive the new Audi Q5 on their own self-made track in the Sandbox 2.0. The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track. The sand is then carefully scanned by a depth-sensing camera, from which a virtual world is rendered. Having built the track, drivers then buckle up in the new Audi Q5, which becomes a portal to the virtual world they just created. The size of the jumps and the challenge of the course are all dictated by the sandy self-made chicanes.
Media: Ambient
Category: Automotive
Client: Audi
Agency: POL, Oslo
Production: MediaMonks
Country: Norway