The Happy Song [Making Of] BETC London für C&G Baby Club

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The Happy Song [Making Of]

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Branche Websites, Portale
Medien im Off
Markt Vereinigtes Königreich
Agentur BETC London
Executive Creative Director Rosie Bardales
Senior Art Director Ciara O'meara
Copywriter James Briggs
Editor Jake Dypka, Ryan Beck
Produktionsagentur Pretzel Films
Veröffentlicht Oktober 2016

Kredite und Beschreibung

A thousand British parents have helped C&G baby club create an extraordinary, groundbreaking new song called The Happy Song - the first scientifically tested song created to make babies happy. Mums and dads across the UK were asked to name the noises that make their little ones cheerful so they could be added to the track, which is released today on Spotify and SoundCloud. Created by C&G baby club, leading child and music psychologists, Grammy award-winning musician Imogen Heap, advertising agency BETC London and music consultancy Felt Music. The first few years of life are an incredible time of discovery for babies and parents.
Media: Interactive
Category: Other
Client: C&G
Agency: BETC London
Production: Pretzel Films
Country: United Kingdom
Director: Michael Ferns
Executive Creative Director: Rosie Bardales
Copywriter: James Briggs
Producer: Leonie Marzecki
Senior Art Director: Ciara O’Meara
Executive Producer: Mike Facey
Broadcast Producer: Jo Dillon
Planner: Felipe Pires-Dias
Business Director: Anna Izbicki
Account Manager: Kate Gibson
EDITING COMPANY / Making of: Pretzel Films
Editor: Jake Dypka
Editing Company / Music Video: Final Cut
Editor: Ryan Beck