|Agentur||AUGE HQ Milan|
|Executive Creative Director||Federica Ariagno, Giorgio Natale|
|Creative Director||Angelo Pannofino, Williams Tattoli|
|Art Director||Veronica Ciceri, Gianluca Malimpensa|
Kredite und Beschreibung
Cabrioni Biscotti is a small biscuit factory located in Emilia Romagna hills but with a national (and international) distribution, which still produces biscuits in a traditional way. It's not the usual fake promise, as you could see, smell and taste. Considering the uniqueness of this brand, Auge Headquarter, Milan decided to communicate its qualities in an equally unique way. For the first time in Italy, a food producer will communicate through a animation/short movie. In collaboration with the New York studio Hornet we have created a fantastic world around Cabrioni’s brand, developing an animated video of 2 minutes that tells the story of friendship between Cabrioni and an old industrial robot that, after rediscovering a world of pure nature, finally finds a new enthusiasm and love for genuine and well-made things: Cabrioni biscuits precisely.