Asda Digital, Direkt The Dark Side BJL Manchester

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The Dark Side

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Branche Supermarkets
Medien Digital, Direkt
Markt Vereinigtes Königreich
Agentur BJL Manchester
Veröffentlicht Februar 2016


Roses Creative Awards, 2016
Other Most Creative use of Media Bronze

Kredite und Beschreibung

Agency: BJL
Client: Asda
Email the least creative of all media formats, right? Not as far as we're concerned. In a year in which Star Wars was on everyone's lips we saw May the 4th, famously known as 'Star Wars Day', as the perfect opportunity to connect with fans. And to do it in a way that played on the film's central concept of the struggle between the light and dark sides of the force.On opening our Star Wars themed email the pictures don't load automatically, and you see a familiar figure on the dark side of the email.