LISEBERG – THE FUN QUEUE Shout Gothenburg für Liseberg Amusement Park

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LISEBERG – THE FUN QUEUE

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Branche Vergnügungsparks, Mobile applications
Medien Digital, Fallmethode
Markt Schweden
Agentur Shout Gothenburg
Veröffentlicht Februar 2014

Belohnungen

Cannes Lions, 2015
MOBILE GAMES: MEDIA, ENTERTAINMENT AND LEISURE SILVER

Kredite und Beschreibung

CLIENT LISEBERG
PRODUCT HELIX
ENTRANT SHOUT GOTHENBURG, SWEDEN
TYPE OF ENTRY MOBILE
CATEGORY MOBILE GAMES
TITLE LISEBERG – THE FUN QUEUE
PRODUCT/SERVICE HELIX
ENTRANT COMPANY SHOUT GOTHENBURG, SWEDEN
ADVERTISING AGENCY SHOUT GOTHENBURG, SWEDEN
PRODUCTION COMPANY STICKY BEAT KARLSTAD, SWEDEN
PONTUS CARESTEN SHOUT ADVERTISING AB COPYWRITER
CALLE ÖSTERBERG SHOUT ADVERTISING AB ART DIRECTOR
MARTIN HUMMEL/GRADÉN SHOUT ADVERTISING AB ART DIRECTOR
MELINA ARISTIADOU SHOUT ADVERTISING AB ACCOUNT DIRECTOR
MALIN SVENSSON SHOUT ADVERTISING AB FINAL ART
JOHANNA LEVIN SHOUT ADVERTISING AB FINAL ART
THERESE BERGLUND SHOUT ADVERTISING AB ACCOUNT MANAGER
NISSE BRYNGFORS STICKY BEAT DEVELOPER
ANDERS HAMMAR STICKY BEAT DEVELOPER
ÖRJAN CLASSON STICKY BEAT DEVELOPER
ROBERT SCHLYTER STICKY BEAT ART DIRECTOR
HENRIC BYSTRÖM STICKY BEAT ACCOUNT MANAGER
Links
Mobile URL https://itunes.apple.com/se/app/helix-game/id883213316?mt=8
Additional URL 1 http://campaignspace.se/helix/
Creative Execution
The game app was promoted on screens in the queue area. You could practice anywhere, but in order to compete, you had to be in the queue. And you played against everybody else – simultaneously. The game consisted of mini-games, all based on the different elements of the new roller coaster. Every 15 minutes, the player with the highest score won. And could then use the VIP passage to skip the line. After the ride, you could log your ride to collect achievements. The app could be downloaded from appstore or Google play.
• Number of rides in the roller coaster: 1,100,000 • Downloaded apps: 250,000 • Games played: 1,750,000 • Returning players: 72.4 %
The roller coaster Helix is the latest addition to Swedens biggest amusement park – Liseberg. It’s their greatest attraction investment ever and one of the most spectacular roller coasters in the world. There’s really only one problem. Queues. Long queues. So could we make waiting in line fun? We based our idea on the huge interest in gaming, and created a new interactive and social experience: The world's first synchronized queue entertainment. But it wasn’t just entertainment, the mobile game also gave you the chance to avoid standing in line. Every 15 minutes, the player with the highest score won and could then use the VIP passage to skip the line. Finally, waiting in line is actually fun.