Image Hack Mindshare Copenhagen für Dove

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Image Hack

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Branche Kosmetik und Gesundheitsartikel
Medien Digital, Fallmethode
Markt Dänemark
Agentur Mindshare Copenhagen
Creative Director Kenneth Kaadtmann
Art Director Sune Overby Sørensen
Copywriter Anne Ingevold
Veröffentlicht April 2017

Kredite und Beschreibung

Mindshare, Denmark and Dove have created"Image Hack" a interactive campaign changing the stereotypical way women are portrayed in media and marketing. By hacking stock sites, we can alter the search results, and then alter the media landscape.
Media: Interactive/ Case Study
Category: Health & safety
URL: http://imagehack.org/
Client: Dove
Agency: Mindshare, Denmark
Country: Denmark
Art Director: Sune Overby Sørensen
Copywriter: Anne Ingevold
Creative Director/ writer: Kenneth Kaadtmann
Client Director: Michael Hansen
Strategy: Mette Bierbum Bacher
Digital Designer: Andreas Berglund
Media Buyer: Henrik Welling