Guardian fans Heineken Publicis Italy für Heineken

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Guardian fans Heineken

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Bier, Sportmannschaften
Medien Digital, Fallmethode
Markt Italien
Agentur Publicis Italy
Executive Creative Director Luca Cinquepalmi, Cristiana Boccassini, Marco Venturelli
Art Director Azeglio Bozzardi
Copywriter Martino Lapini
Veröffentlicht Juni 2017

Belohnungen

Cannes Lions 2017
Outdoor Ambient: Live Advertising and Events Bronze Lion

Kredite und Beschreibung

Agency: Publicis Italia
Global CCO Publicis WW e Ceo Publicis Italia: Bruno Bertelli
Executive Creative Director Publicis Italia: Cristiana Boccassini,
Executive Creative Director Publicis Milano: Luca Cinquepalmi e Marco Venturelli
Digital Associative Creative Director e Art Director: Azeglio Bozzardi
Digital Associative Creative Director e Copywriter: Martino Lapini
Head Of Planning: Bela Zieman
Strategic planner: James Moore
International Account Director: Lorenza Montorfano
Account Department: Maria Elena Gaglianese, Laura Carrisi
Agency producer: Alice Crovato
Martino Lapini
Digital Associate Creative Director
Synopsis:
Footballers suffer a problem every time they play – since everyone knows they’ll be away from home, burglars are free to try and break in, safe in the knowledge that they’ll operate undisturbed. And the problem is more common than people think.
We decided to kill two birds with one stone: offer fans the chance to view the match in the best place possible whilst giving footballers peace of mind so they could focus on the big game.
We created Guardian Fans, a home security service for football players, by football fans.
The target of our service wasn’t just fans – it was Champion’s League footballers.
That’s why we kicked off our service during the Napoli-Real Madrid game. As the players were warming up, in front of a brimming stadium, we aired an infomercial with footballer Marek Hamsik, captain of the Napoli football team, as our spokesperson, inviting them to try the Guardian Fans service.
Now you can book the service for Uefa Champions League 2017/2018.
Title: Guardian Fans
Agency: Publicis Italy
Brand: Heineken
Country: Italy
Entrant Company: Publicis Italy, Milan
Advertising Agency: Publicis Italy, Milan
Media Agency: Mediavest|Spark, Milan
Pr Agency: Cohn & Wolfe, Milan
Production Company: Bedeschi Film, Milan
Creative Director: Bruno Bertelli (Publicis Italy)
Creative Director: Cristiana Boccassini (Publicis Italy)
Creative Director: Luca Cinquepalmi (Publicis Italy)
Creative Director: Marco Venturelli (Publicis Italy)
Digital Associate Creative Director: Martino Lapini (Publicis Italy)
Digital Associate Creative Director: Azeglio Bozzardi (Publicis Italy)
Strategic Planner: James Moore (Publicis Italy)
International Account Director: Lorenza Montorfano (Publicis Italy)
Account Supervisor: Maria Elena Gaglianese (Publicis Italy)
Account Executive: Laura Carrisi (Publicis Italy)
Agency Producer: Alice Crovato (Publicis Italy)
Group Brand Manager: Cristina Gusmini (Heineken)
Senior Brand Manager: Sara Galvagni (Heineken)
Brand Manager: Gian Giacomo Costa (Heineken)
Marketing Director: Floris Cobelens (Heineken)
Executive Producer: Federico Salvi (Bedeschi Film)
Producer: Giulia Vercelli (Bedeschi Film)
Director: Giovanni Fantoni Modena (Bedeschi Film)
Editor: Francesca Catalisano (Bedeschi Film)
Dop: Andrea Rainoldi, Amilcare Canali (Bedeschi Film)
Client Service Director: Fabio Tattilo (Mediavest)
Digital Media Manager: Rossella Cirrito (Mediavest)
Strategy Manager: Fabio Calamosca (Mediavest)
Media Supervisor: Giorgia Prestigiacomo (Mediavest)
Group Manager: Rossana Schiavello (Cohn & Wolfe)
Client Service Director: Nicoletta Reina (Hart)
Synopsis:
Footballers suffer a problem every time they play – since everyone knows they’ll be away from home, burglars are free to try and break in, safe in the knowledge that they’ll operate undisturbed. And the problem is more common than people think.We decided to kill two birds with one stone: offer fans the chance to view the match in the best place possible whilst giving footballers peace of mind so they could focus on the big game. Heineken created a home security service for football players, by football fans.The target of our ad wasn’t just fans – it was Champion’s League footballers.That’s why we kicked off our service during the Napoli-Real Madrid game. As the players were warming up, in front of a brimming stadium, we aired an infomercial with footballer Marek Hamsik as our spokesperson, inviting them to try the Guardian Fans service.