|Branche||Energy Drinks (en)|
|Medien||Fernsehen und Film, Digital|
Kredite und Beschreibung
This story is about an unique effort by Coca-Cola for their Lunar New Year 2017 (Tet) campaign. It all began by identifying on social media a wish that Thao, a regular teenage girl in Vietnam, had made. The wish was simple she hoped that her dad and uncle would see the Tet fireworks together, like they always had, since they were kids. But for the past 2 years, that was not to be. Her dad and her uncle had a fallout and this ritual of seeing the fireworks together was lost.