Ergo Digital ADAM`S SMILE Aimaq Von Lobenstein Creative Brand Consulting Berlin

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ADAM`S SMILE

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Versicherung
Medien Digital
Markt Deutschland
Agentur Aimaq Von Lobenstein Creative Brand Consulting Berlin
Director Hauke Hilberg
Executive Creative Director Andre Aimaq
Creative Director Marc Wientzek
Art Director Carsten Schubert
Veröffentlicht März 2013

Kredite und Beschreibung

Advertiser: ERGO DIREKT INSURANCE
Agency: AIMAQ VON LOBENSTEIN CREATIVE BRAND CONSULTING
Category: Best Video
Advertising campaign: ADAM`S SMILE
Executive Creative Director: André Aimaq (Aimaq von Lobenstein)
Director: Hauke Hilberg (Czar)
Art Director: Carsten Schubert (Aimaq von Lobenstein)
Creative Director: Marc Wientzek (Aimaq von Lobenstein)

Brief Explanation
Dental replacement costs can easily reach several thousand Euros and more. What most people don't know: Dental costs are freely negotiable in Germany. For this purpose, ERGO Direkt, Germany's leading direct insurer, invented a free portal matching patients with dentists in their region, offering their services for less. To make people aware of this free service, we decided on a nationwide campaign centered around a short film emotionalizing the core problem: A young man who has lost his smile, because he can't afford the high costs of dental surgery.