Extreme Alpine Soccer Fischer Appelt für Mercedes-Benz

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Extreme Alpine Soccer

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Autos
Medien Fernsehen und Film, Digital
Markt Deutschland
Agentur Fischer Appelt
Executive Creative Director Lukasz Brzozowski
Creative Director Mesut Geyik
Produktionsagentur Studiovier
Director Lukasz Brzozowski
Veröffentlicht Juli 2016

Belohnungen

LIA 2016
Music & Sound Music Original - Score Silver Winner

Kredite und Beschreibung

Brand: Mercedes
Media: Online
Category: Automotive
Agency: Fischer
Geo: Germany
Mercedes: Extreme Alpine Soccer
A group of Austrian footballers has invented a new extreme sport: „Alpine Soccer“. This is rumoured to be football at its toughest, as it’s only played on the steepest Alpine slopes…
Advertising Agency: FischerAppelt, Stuttgart, Germany
Executive Creative Director: Lukasz Brzozowski
Creative Director: Mesut Geyik
Art Directors: Jörg Litschko, Nils Klos
Account Director: Jan Lenke
Inhouse Producer: Marisa Möhrke
Film Director: Lukasz Brzozowski
Service Production: Studiovier
Original Music: Tonfall
Description of the Project:
Soccer attracts a lot of publicity – especially during the Euro Cup. We wanted to show a so far unknown facet of European football: „Extreme Alpine Soccer“ – that is to say, playing soccer on a very steep slope. This new kind of sport was the perfect story to stage the benefits of the Mercedes-Benz van Sprinter 4x4. So we found the ideal slope in the Austrian valley of Montafon as well as two local football teams to compete against each other – and shot the film. The video shortly became a viral hit counting more than six million views throughout the social channels and attracted huge interest of both the local and trade media.