MY SOLE STORY TEASER Akqa Shanghai für Nike

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MY SOLE STORY TEASER

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Branche Sportschuhe
Medien Fernsehen und Film, Digital
Markt China
Agentur Akqa Shanghai
Veröffentlicht November 2016

Belohnungen

ADFEST 2017
Mobile Lotus Mobile Website Silver
Mobile Lotus Use Of Data For Mobile Silver

Kredite und Beschreibung

Client: NIKE RUNNING
Agency: AKQA SHANGHAI
Description:
Through the uphills, the downhills, the pain, the rain, and finally, your hard-earned victory, your shoes were always there. For the 2016 Shanghai Marathon, AKQA and Nike launched My Sole Story, a personalized run-down of your marathon journey, told from the perspective of your shoes.
The H5 mobile site is customized to your progress – every breakthrough you log into Nike+ is reflected in the experience. Relive the run. Relive the journey.
The experience goes live on October 30th, race day at the Shanghai Marathon.