Nissan Digital No More Nice Car [image] In the Company of Huskies

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No More Nice Car [image]

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Autos
Medien Digital
Markt Irland
Agentur In the Company of Huskies
Creative Director Damian Hanley
Produktionsagentur Banjoman
Director Dermot Malone
Veröffentlicht April 2017

Kredite und Beschreibung

The concept behind this ad was inspired by how people’s preconceptions on the older Nissan Micra. These preconceptions resulted in the Micra being prematurely judged as a car that should be cast aside.
The all-new Nissan Micra, however, is not a car you should mess with. It’s a leader in style, technology and innovation, however we knew people’s perspectives would still have to be changed. We wanted to tell a story about defying preconceptions, in a way that Nissan had not done before.
Our ad also showcases some awesome Irish talent, including Dermot Malone, an Irish commercial director and of course, the star Isabel Lehane – who is a competitive Tae Kwon Do fighter, rumoured to be taking part in the upcoming World Championships.
Media: Web Film
Category: Automotive
Client: Nissan Ireland/ Nissan Micra
Agency: In the Company of Huskies
Production: Banjoman Films
Country: Ireland
Director: Dermot Malone
Creative Director: damian hanley
Account Director: Nessa Van Rooyen
Group Account Director: Rohit Verma
Social Marketing Manager: Jenny Claffey
Agency Producer: Brian Daly
Production Manager: Ciaran Walsh
Production Agency: Banjoman Films
Director: Dermot Malone
Producer: Matt D'Arcy
Editor: Tony Kearns
Grade: Kai Van Beers (MPC London)
Sound: Will Farrell (Screen Scene)
Post-Production: MPC London
Executive Producer: Pat Hinkson

Media Agency: Mediavest
Client Director: Gemma Gilmore
Senior Client Manager: Christina Crowley
Client Associate: Lynn Callan
Digital Planning Director: Stuart Matthews
Senior Digital Client Manager: Emmet O’Fearghail
Digital client associate: Leah McDonough