McDonald's Digital Reindeer Ready Live Leo Burnett London

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Reindeer Ready Live

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Branche Schnellimbiss, Mobile applications
Medien Digital
Markt Vereinigtes Königreich
Agentur Leo Burnett London
Chief Creative Officer Chaka Sobhani
Creative Director Pete Heyes, Andre Assalino
Creative Mark Franklin, Rob Tenconi
Produktionsagentur MPC
Veröffentlicht Januar 2018

Belohnungen

FAB Awards 2018
Integrated Campaigns Retailer FAB Award

Kredite und Beschreibung

Media: Interactive
Category: Restaurants & fast food
URL: http://www.reindeerready.co.uk...
Client: McDonalds
Agency: Leo Burnett London
Production: Moving Picture Company, London
Country: United Kingdom
Chief Creative Officer: Chaka Sobhani
Creative Director: Pete Heyes
Creative Director: Andre Assalino
Creative: Mark Franklin
Creative: Rob Tenconi
Agency Producer: Sarah Ioannou
Account Team (BAD) Sam Houlston; (AD) Steve Halliday; (SAM) Felicity Davies; (AM) Amy Love; (AM) Gracie Smith
Planning Director Max Keane
Planners Caitlin Morley, Catherine Owen
Post Production Moving Picture Company
Sound house 750mph
Digital Producer Sinead Catney
Motion Design Erik Norrhede
At 750mph:
Sound FX Laurence Whatley
Synopsis:
McDonald's has launched Reindeer Ready Live, a brand new app, created by Leo Burnett London, available for the first time this Christmas. Families can now create the magical moment the reindeer arrives and view it with their children on Christmas Day, to share proof of Father Christmas' visit! The Reindeer Ready Live app allows the user to take a picture of their living room and then insert an augmented reality reindeer into the image to create a film that looks as if it has been 'caught on camera' snacking on reindeer treats.