Shell Digital Make the Future Unit 9 London

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Make the Future

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Branche Andere Waren und Dienstleistungen für Autos, Fragen der Ökologie und der Tierwelt
Medien Digital
Markt Global
Agentur Unit 9 London
Veröffentlicht Februar 2018

Kredite und Beschreibung

Media: Digital Website
Link: https://shellmakethefuture.tum...
Country: WORLDWIDE
Client: OATH
Advertised brand: SHELL
Advertising Agency: OATH / UK
Production Company: UNIT 9
UNIT9 exe creative director : Gilles Boisselet
managing director : Valentina culatti
PITCH/COMPETITION CREATIVE DIRECTORS : ROMAIN DEMONGEOT / MARL VATSEL
PROJECT CREATIVE DIRECTOR : MARK VATSEL
art director : KAROL GORECZNY / LUKASZ NOSEK
3D : SOPHIE LANGOHR
Tech team : BRUNO IMBRIZI / DAMIEN SEGUIN/ MICHAL PRZYSZCZYPKOWSKI / LUIS BIZARRO / DOMINIC BERZINS
Production team: MARC D'SOUZA/ SHEHRYAR RIAZ / MAJA GAWECKA / MILENA TARRIERE / FLORENCE HOLMES
Published: 12 Ferbruary 2018
Synopsis:
In partnership with Oath Ryot Studios, we built the experience within Shell’s “Make the Future” Tumblr site to engage their audience and attract do-gooders already hanging out on Tumblr. Users navigated a custom WebGL globe to learn more about the clean energy efforts happening in the U.S., Brazil, Kenya, India and China. Each initiative was represented by an inviting 3D model, a glowing pin and a spotlight. Shareable videos spread the word about the global movement that was helping the Earth and everyone who lives here.