T-systems Außenwerbung, Direkt A message to the nerds Republica Bern

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A message to the nerds

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Branche Software und Multimedia
Medien Außenwerbung, Plakatwände, Plakate, Transport, Direkt
Markt Schweiz
Agentur Republica Bern
Creative Director Andreas Szentkuti
Art Director Alexandra Nearchou
Produktionsagentur Polofilm
Director Reto Caffi
Veröffentlicht November 2017

Kredite und Beschreibung

Category: Electronics, Technology
Media: Experiential
Brand: T-Systems
Geo: Switzerland
Advertising Agency: Republica, Bern, Switzerland
Creative Director: Andreas Szentkuti
Art Director: Alexandra Nearchou
Director: Reto Caffi
Production company: Polofilm / Zurich
Published: November 2017
The IT service provider T-Systems Switzerland celebrated the first digital day in Switzerland somewhat differently from its industry colleagues: with a personal “thank you” to the nerds – the heroes of digitalization. A microsite and a film capture the action.
On November 21, 2017, T-Systems employees surprised IT professionals at their workstations with the motto "THANK YOU NERDS" in Basel, Aarau and Zurich. From an eye-catching magenta-coloured truck, the team brought them personal gifts: T-shirts with digital designs, fresh pizzas, energy drinks, hot coffee.
The aim of the live action, conceived and accompanied by the Bern-based creative agency Republica, is to show personal appreciation for the daily makers of digitalization – from person to person, in a completely analogous way. The action was accompanied by the hashtag #thankyounerds on Facebook, Youtube, Twitter and others.