Every Freedom Needs a Fighter [image] 2 Ogilvy & Mather Hong Kong für Amnesty International

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Every Freedom Needs a Fighter [image] 2

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Branche Human Rights
Medien Außenwerbung, Plakatwände, Plakate, Transport, Design und Branding
Markt Sonderverwaltungszone Hongkong
Agentur Ogilvy & Mather Hong Kong
Chief Creative Officer Reed Collins
Creative Director Mike Pearson, Andy Reynolds
Art Director Stratos Efstathiou
Junior Art Director Vivian Lam
Designer Gianluca Crudele, Kitty Chan
Photographer Lucy Mcnally
Illustrator Vincent Wong
Veröffentlicht Oktober 2016


D&AD 2017
Branding Brand Experience & Environments Wood Pencil

Kredite und Beschreibung

Agency: Ogilvy & Mather Group Hk
Client: Amnesty International Hong Kong
Chief Creative Officer: Reed Collins
Junior Art Director: Vivian Lam
Head of Creative Technology: Craig Mason
Photographer / Videographer: Lucy Mcnally
Senior Strategist: Angus Chow
Senior Strategist: Chloe Yung
Illustrator: Vincent Wong
Strategist: Karis Cheng
Designer: Gianluca Crudele
Designer: Kitty Chan
Art Director: Stratos Efstathiou
Creative Director: Andy Reynolds
Creative Director: Mike Pearson
In 2016, the abduction of five Hong Kong booksellers made global headlines. Interrogated for selling controversial literature, only 4 have returned. Clear signs Hong Kong’s Basic Law that protects freedom of expression is under threat.
To highlight this we did the unthinkable and opened a bookstore. With one difference. Every book inside was redacted.
Amnesty International’s book store sold out in two days, with the campaign raising over a million dollars. Reminding people that every freedom needs a fighter.