Philadephia Außenwerbung Philly Up, 5 UNION Toronto

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Philly Up, 5

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Branche Käse
Medien Außenwerbung, Plakatwände, Plakate, Transport
Markt Kanada
Agentur UNION Toronto
Veröffentlicht Juli 2014

Kredite und Beschreibung

Philadelphia Cream Cheese is rolling out a new campaign encouraging Canadians to âPhilly Upâ. The campaign, which launched recently with two TV spots, encourages Canadians to embrace everyday challenges and show that Philly is an essential part of making the most of everyday. This campaign marks Kraft Canadaâs fresh approach to marketing the Philly brand and looking at their iconic brands in a different light. Campaigns are now grounded in consumer insights and cultural points of view leading to, what Kraft calls, Big Magnetic Ideas. âPhilly Upâ is a great example of the transformation thatâs happening at Kraft. Agency: Union, Toronto.
Category: Confectionery & snacks
Client: Philadephia
Agency: Union, Toronto
Country: Canada