Feet David&Goliath für Shine On Sierra Leone

Feet

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Branche Wohlfahrtsorganisationen, Stiftungen, Volontaire
Medien Außenwerbung, Plakatwände, Plakate, Transport
Markt Vereinigte Staaten
Agentur David&Goliath
Chief Creative Officer Bobby Pearce
Associate Creative Director Bernice Chao, Chris Mead
Creative Director Greg Buri, Raul Garcia
Art Director Raul Garcia
Copywriter Greg Buri
Veröffentlicht Dezember 2017

Kredite und Beschreibung

Category: Public Interest, NGO
Media: Integrated
Brand: Shine On Sierra Leone
Agency: David&Goliath
Geo: United States
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Creative Director/Copywriter: Greg Buri
Creative Director/Art Director: Raul Garcia
Senior Designer: Katherine Ahn
Associate Creative Directors: Bernice Chao, Chris Mead
Group Account Director: Stacia Parseghian
Associate Head of Strategy: Kristen Knape
Account Supervisor: Lauren Gluck
Senior Project Manager: Nita Smith
Digital Analytics Manager: Shaun Jacobs
Senior Social Media Strategist: Natalie Gomez
Junior Social Media Strategist: Noelle Suarez
Director of Digital Production: Peter Bassett
Senior Digital Producer: Noah Luger
Senior Developer: Ben Smith
User Experience Design: John Randall
Developer: Mariano Echegoyen
Sr Digital Designer: Tim Hagan
Digital Designer: Meagan Steincamp
Mix Facility: Lime Studios
Audio Engineer: Peter Lapinski
Executive Producer: Susie Boyajan
Editorial House: Spinach LA
Editor: Juan Pablo Digenio
Managing Director: Adam Bright
Executive Producer: Jonathan Carpio
Published: December 2017
Campaign: 9 Mile Scroll
Synopsis:
Children in the West African country of Sierra Leone walk up to nine miles to get to school – on dirt paths lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and down roads dominated by sexual predators. Then, after their last class, they have to walk home.
To help raise awareness for the nonprofit Shine On Sierra Leone – an organization dedicated to building new schools that bring education closer to the children’s homes – David&Goliath created a powerful campaign that includes http://www.9milescroll.com/, OOH posters, billboards and an Instagram initiative featuring 9 influencers who tagged each other consecutively in one of the 9 miles of the children’s journey. The 9-mile online journey helps contextualize the walk, which can take kids 3-5 hours on foot (and users 3-5 hours to scroll through), for those of us fortunate enough to be living in places where education is more accessible. As the user embarks on their 9-mile scroll, from the village to the school, they experience what the children go through day in and day out.