|Medien||Außenwerbung, Plakatwände, Plakate, Transport|
|Agentur||J. Walter Thompson Kolkata|
|Executive Creative Director||Arjun Mukherjee|
|Creative Director||Diptanshu Roy, Sarasij Dasgupta|
|Art Director||Jatishankar Bhowmik|
Kredite und Beschreibung
Khadi, the greatest symbol of defiance in India’s freedom movement was born from a handicraft that was hand-woven and hand-spun by villagers across the country. On India’s 70th Independence Day, Turtle, the fashion brand with a conscience which has a Khadi line of fashionable menswear pays tribute to the thread that strung together our freedom. These three 8ftX5ft string art canvases beautifully captures an iconic picture of freedom connected by nearly 9000 nails holding together over 20 kms of hand-spun thread. These canvases were exhibited in major shopping malls across India and have become permanent displays in Turtle stores.