The Ministry Of Foreign Affairs Of Japan Werbung durch Druckerzeugnisse, Design und Branding, Fallmethode One plus One. Dentsu Inc. Tokyo

One plus One.

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Branche Regierungen und andere Organe
Medien Druckwerk, Zeitschriften und Zeitungen, Design und Branding, Fallmethode
Markt Japan
Agentur Dentsu Inc. Tokyo
Creative Director Akira Suzuki, Togo Kida
Art Director Yusuke Koyanagi, Ikumo Endo
Copywriter Maiya Kinoshita
Produktionsagentur Taki Corporation
Designer Yuka Mimura, Ippei Morimoto
Veröffentlicht Juli 2017

Belohnungen

Lions Communication 2018
Design Lions Communication > Posters Silver Lion

Kredite und Beschreibung

Brand MINISTRY OF FOREIGN AFFAIRS OF JAPAN
Entrant DENTSU INC. TOKYO
DENTSU INC. Tokyo, Japan Entrant Company
DENTSU INC. Tokyo, Japan Idea Creation
TAKI CORPORATION Tokyo, Japan Production
MINISTRY OF FOREIGN AFFAIRS OF JAPAN Tokyo, Japan Additional Company
Akira Suzuki DENTSU INC. Creative Director
Togo Kida DENTSU INC. Creative Director
Maiya Kinoshita DENTSU INC. Copywriter
Yusuke Koyanagi DENTSU INC. Art Director
Ikumo Endo DENTSU INC. Art Director
Yuka Mimura TAKI CORPORATION Designer
Ippei Morimoto TAKI CORPORATION Designer
Haruki Uchida TAKI CORPORATION Producer
Shunichi Yamashita SHOEI inc. Print Producer
Synopsis
Japan has been implementing various measures to achieve the SDGs with its main focus in, “Public-Private Partnership.” July 2017, Japan entered the UN High Level Political Forum where participant countries present their interim reports of their activities for the SDGs. In order to present how Japan is driving its activities to achieve the Global Goals, Japan was in need of a visual identity of its concept followed by posters that would be displayed at the summit.
Outcome
The posters were displayed at the high level political forum and at the UN gala hosted by japan, conveying Japan’s vision to other leaders of the world.
Execution
The “threads” were printed with a special ink that gave a 3D effect, as if it looked like it was actually woven.
Campaign Description
We developed a visual identity for Japan’s scope of SDG efforts, depicting the public and private sector as threads of warp and weft. The woven threads represent new possibilities through diversity, and embody SDGs’ principle; “Leaving No One Behind.” 5 posters based on the VI were displayed at the UN High Level Political Forum and at the UN Gala hosted by Japan, conveying Japan’s vision to other leaders of the world.