Kern Werbung durch Druckerzeugnisse, Direkt Kern Precision Scales: Cup and pen Wunderman London

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Kern Precision Scales: Cup and pen

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Haushaltselektronik
Medien Druckwerk, Zeitschriften und Zeitungen, Direkt
Markt Vereinigtes Königreich
Agentur Wunderman London
Art Director Chris Lawson
Copywriter James Nester
Typographer Kevan Ansell
Veröffentlicht April 2011

Kredite und Beschreibung

To advertise Kern's exceptional Precision Scales, we created some corporate merchandise: a pen that tells you its own descending weight, as you use it. And a cup that tells you - to 7 decimal places - how much it weighs when exactly filled with different drinks weigh - coffee, tea, water and even German Weissbier (office parties only). All measurements conducted by Kern scientists in laboratory conditions.

Advertising Agency: Wunderman, London, UK
Creative Director: James Nester
Copywriter: James Nester
Art Director: Chris Lawson
Typographer: Kevan Ansell