Two Minute Tales MEC New York, Red Fuse für Colgate

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Two Minute Tales

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Branche Mundhygiene
Medien Druckwerk, Zeitschriften und Zeitungen, Digital
Markt Vereinigte Staaten
Agentur MEC New York
Agentur Red Fuse
Veröffentlicht September 2016

Kredite und Beschreibung

Brand: Colgate
Agency: MEC
Agency: Red Fuse
Getting young children to brush their teeth can be challenging for parents. With the launch of Colgate Smiles, toothpastes specifically designed for children, MEC and Red Fuse saw an opportunity for Colgate to make brushing time a fun and enjoyable bonding experience for parents and kids. The “Two Minute Tales” campaign is centered on a series of short stories that parents are encouraged to read or play to their children while they brush their teeth, thereby turning a chore – or a parental battle – into a moment of parent-child bonding. To that end, MEC Wavemaker helped Colgate-Palmolive team up with Claire Freedman, author of the best-selling series “Aliens Love Underpants,” to create wonderfully charming stories that support an initiative which encourages kids to brush their teeth.To make it easy for parents and kids to use the content, Colgate and Yahoo have created a custom hub on Tumblr. It is easily accessed across devices and allows families to read or listen to the stories. The campaign was developed by an integrated team led by Red Fuse. MEC developed and executed the media strategy and MEC Wavemaker, the partnership strategy.