Hangman - i am late FCB Lisbon für Aca-m

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Hangman - i am late

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Branche Traffic safety (en)
Medien Druckwerk, Zeitschriften und Zeitungen, Außenwerbung, Plakatwände, Plakate, Transport
Markt Portugal
Agentur FCB Lisbon
Creative Director Edson Athayde
Art Director Eduardo Pastor
Copywriter Leo Andro Gomez
Illustrator Marcelo Dalbosco
Veröffentlicht April 2017

Kredite und Beschreibung

Advertised brand: ACA-M - Drivers safety association
Advertising Agency: Fcb Lisboa, Lisbon, Portugal
Advert title(s): Every letter could be the last.
Headline and copy text (in English): Don’t text and drive.
Creative Directors: Edson Athayde
Art Director: Eduardo Pastor
Copywriter: Leo Gomez
Illustrator: Marcelo Dalbosco
Account Director: Sónia Gonçalves
Published: 04, 2017
Media: Print, Outdoor
Synopsis: Mobile phones are more present than ever in our lives. We’ll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents “Hangman”, a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, “Every letter could be the last.”