|Medien||Druckwerk, Zeitschriften und Zeitungen|
|Agentur||Y&R Sao Paulo|
|Creative Director||Rui Branquinho|
|Art Director||Kleyton Mourao|
|Copywriter||Roberto Pereira, Pedro Guerra, Marco Monteiro, Thiago Espeche|
Kredite und Beschreibung
Sensitive teeth are a much more common problem than people imagine. And one of the most annoying ones. The campaign’s goal is to position in a fun, impactful way Colgate Sensitive Pro-Alívio (pro-relief) as the ideal toothpaste to take care of more sensitive teeth. The idea is to compare the “pain” that a bite would cause on a fruit or ice cream to the pain this fruit or ice cream causes on more sensitive teeth.