|Medien||Druckwerk, Zeitschriften und Zeitungen|
|Executive Creative Director||Rui Alves|
|Creative Director||Jacques Shalom Johannesburg|
|Art Director||Nobantu Sibeko|
|Illustrator||Renata Vice Johannesburg, Francois Botes|
Kredite und Beschreibung
Bad breath is never a pleasant topic. Therefore we found everyday moments to talk to the subject in a humorous manner and hyperbolised them. Y&R South Africa went for an illustrated execution to take the sensitivity out of the topic. Colgate PlaxMouthwash always comes out as the solution at the end of the story.