Stop The Pain - Masked Gothic Girls Red Fuse für Colgate

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Stop The Pain - Masked Gothic Girls

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Mundhygiene
Medien Druckwerk, Zeitschriften und Zeitungen
Markt Sonderverwaltungszone Hongkong
Agentur Red Fuse
Regional Executive Creative Director Joshua Tay, Craig Love
Chief Creative Officer Shen Guan Tan
Veröffentlicht Oktober 2016

Belohnungen

Lions Health 2017
Health And Wellness Consumer Products: OTC Applications Silver Lion Campaign

Kredite und Beschreibung

Title: Stop The Pain - Masked Gothic Girls
Agency: Red Fuse Communications
Brand: Colgate-Palmolive
Country: Hong Kong
Entrant Company: Red Fuse Communications, Hong Kong
Advertising Agency: Red Fuse Communications, Hong Kong
Media Agency: Red Fuse Communications, Hong Kong
Production Company: Red Fuse Communications, Hong Kong
Additional Company: Colgate-Palmolive (Latam), Guatemala
Global Chief Creative Officer, Chairman Asia: Shen Guan Tan (Red Fuse Communications Hk)
Regional Creative Director: Joshua Tay (Red Fuse Communications Hk)
Regional Creative Director: Craig Love (Red Fuse Communications Hk)
Regional Visualizer: Martin Yau (Red Fuse Communications Hk)
Associate Strategy Director (Asia): Kate Kopperman (Red Fuse Communications Hk)
Managing Director: Caroline Slocombe (Red Fuse Communications Hk)
Regional Media Director: Naina Shewakramani (Red Fuse Communications Hk)
Group Account Director: Fernanda Giacomelli (Red Fuse Communications Nyc)
Senior Account Executive: Lucia Moreno (Red Fuse Communications Nyc)
Director Of Operations: Doreen Chan (Red Fuse Communications Hk)
Regional Digital Production Manager: Katrina Quijano (Red Fuse Communications Hk)
Regional Creative Director Of Content: Sly Song (Red Fuse Communications Hk)
Regional Visualizer: Kent Tang (Red Fuse Communications Hk)
Global Ceo: Steve Forcione (Red Fuse Communications Nyc)
Artist: Steve Simpson (Artist)
Artist: Raul Urias (Artist)
Chief Client Officer: Ranjana Choudry (Red Fuse Communications Nyc)
Entry Summary:
People suffering from sensitive teeth live in constant fear of the sudden pain which can strike at anytime. This “optical illusion art” incorporates popular culture cue of pain to depict the haunting sensation of teeth pain. Accompanied with a message of instant and lasting pain with Colgate Sensitivity Toothpaste.Paying tribute to the dark gothic style imagery, the initial image appears of a girl with ponytails, in a dark somber setting. Zooming into the detail of the facial features, the eyes and nose features are composed of two mask-wearing girls, holding an explosive plunger dynamite ready to terrorize their environment. The mouth is a train track and the teeth are all TNT (dynamites). The train carrying ice-creams represents that which can trigger tooth sensitivity at any time, with the dynamites magnifying the extreme tooth pain.
Brief with projected outcomes:
No restrictions.
Translation:
“No Mas Dolor” is Spanish for “No More Pain”.