Smart Scissor Heimat Wien für Gardena

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Smart Scissor

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Haushaltswaren und Waren für Haustiere
Medien Druckwerk, Zeitschriften und Zeitungen
Markt Österreich
Agentur Heimat Wien
Creative Director Christoph Pausz, Georg Feichtinger
Art Director Georg Feichtinger, Simon Pointner
Copywriter Christoph Pausz, Robin Kappacher
Photographer Dieter Braschl
Veröffentlicht August 2017

Kredite und Beschreibung

Category: House, Garden
Media: Print
Brand: Gardena
Agency: Heimat
Geo: Austria
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner
Copywriters: Christoph Pausz, Robin Kappacher
Photographer: Dieter Brasch
Retouching: Barbara Ster
Published: August 2017
Description:
Task: Show that with GARDENA’s smart system gardening can be done via smartphone app by one click – everything else happens automatically, no matter where you are.
Idea: With the GARDENA smart system it literally feels as if your lawn would trim itself.
Solution: The benefits of GARDENA’s smart system regarding lawn care were translated directly to the visual level by crafting an “one-line-figure” of scissor out of one single, real grass stalk.
As if your lawn would trim itself.