Khaitan Electricals Werbung durch Druckerzeugnisse Doctor J. Walter Thompson Kolkata


In die Sammlung hinzufügen
Notiz hinzufügen
Branche Haushaltselektronik
Medien Druckwerk, Zeitschriften und Zeitungen
Markt Indien
Agentur J. Walter Thompson Kolkata
Chief Creative Officer Senthil Kumar
Executive Creative Director Arjun Mukherjee
Art Director Suvrajit Kundu, Jatishankar Bhowmik, Sourish Mitra, Purnajyoti Kundu, Subhrakanti Mondol
Copywriter Anurag Acharya
Veröffentlicht April 2018

Kredite und Beschreibung

Category: Electronics, Technology
Media: Print
Brand: Khaitan
Agency: JWT
Geo: India
Advertising Agency: JWT, Kolkata, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Arjun Mukherjee
Art Directors: Purnajyoti Kundu, Subhrakanti Mondol, Sourish Mitra, Suvrajit Kundu, Jatishankar Bhowmik
Copywriter: Anurag Acharya
Sculptor: Partha Kabiraj
Photographer: Vivek Das
Published: March 2018
Power-cuts are a big problem in India. Rural India faces long hours of power-cuts, daily. As the darkness takes away study times dreams melt away like burning candles. So, we commissioned a sculptor to create a candle that was 2 feet long and 6 inches in diameter. Carved along the body of the candle was the various life stages that the kid would go through to become a pilot or a doctor. And then we lit it up. The melting candle became our ad for the emergency lamp.
Don’t let darkness end your dreams. Khaitan Emergency Lamp. More than 40 hours back-up.