Hotter Miami Ad School New York für Kraft

Hotter

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Scharfe und salzige Kost
Medien Druckwerk, Zeitschriften und Zeitungen
Markt Vereinigte Staaten
Agentur Miami Ad School New York
Art Director Hortense Fournier
Copywriter Chandani Karnik
Veröffentlicht September 2017

Kredite und Beschreibung

Category: Food
Media: Print
Brand: Kraft
Agency: Miami Ad School
Geo: United States
Advertising Agency: Miami Ad School, New York, USA
Art Director: Hortense Fournier
Copywriter: Chandani Karnik
Published: September 2017
Description:
Problem: Kraft Singles are becoming more and more unpopular with millennials as they move towards healthier, better cheese.
Behavioral Insight: Most millennials talk a lot about being single and proud.
Solution: Play on the word single. "Single" as in romantically uninvolved and "single" as in Kraft single to create a funny and engaging print campaign.
When you're single and only getting hotter