McDonald's Werbung durch Druckerzeugnisse McLights - Lamps Publicis Ecuador

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McLights - Lamps

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Schnellimbiss
Medien Druckwerk, Zeitschriften und Zeitungen
Markt Ecuador
Agentur Publicis Ecuador
Executive Creative Director Jairo Lezaca
Creative Director Diego Melo, Pablo Naval, Patricio Bruno
Art Director Diego Melo
Copywriter Pablo Naval
Veröffentlicht Oktober 2018

Kredite und Beschreibung

Advertised brand: McDonald's
Advert title: McLights
Advertising Agency: Publicis One / Leo Burnett Ecuador (Quito, Ecuador)
Executive Creative Director: Jairo Lezaca
Creative Director: Patricio Bruno, Pablo Naval, Diego Melo
Art Director: Diego Melo
Copywriter: Pablo Naval
Illustrator: Diego Melo
Agency Producer: Valentina Arria
Illustrator: diego melo
Account Director: Moises Acosta
General Manager: Cesar Bettencourt
Executive Planning Director: Gabriela Pérez
Published: September 2018
Synopsis:
A series of posters made for McDonald's, following the modern and minimalist aesthetics of their communication, where the iconic M becomes lights in the middle of the night to communicate that our restaurants and Automac are open all night.