Sanex Werbung durch Druckerzeugnisse Father & Son Contrapunto BBDO Madrid

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Father & Son

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Skin Care (en)
Medien Druckwerk, Zeitschriften und Zeitungen
Markt Spanien
Agentur Contrapunto BBDO Madrid
Creative Director Carlos De Javier
Art Director Jacint Cabau
Copywriter Aleix Bou
Veröffentlicht Oktober 2017


FIAP 2017
Production / Producción Print Production Techniques – Photography Bronze

Kredite und Beschreibung

Campaña/Title: Father&son
Category: Health
Media: Print
Brand: Sanex
Agency: BBDO
Geo: Spain
Advertising Agency: Contrapunto BBDO, Madrid, Spain
Creative Director: Carlos de Javier
Copywriter: Aleix Bou
Art Director: Jacint Cabau
Photographer: Pep Àvila
Head of Planning: Joanne Lee
Account Director: Francesca Knopp
Account Supervisor: Noemí Vidal
Account Executive: Júlia Padullés
Producer: Genara Neyra
Published: October 2017
This creative idea answers to a social/cultural reality: we are suffering from touch deprivation, we touch less, we hug less, we kiss less….
Yet touch and meaningful physical contact is essential to our lives, it keeps us happy, keeps us healthy, helps us live longer…. and it is through skin that we forge these vital physical connections.
A hug immediately slows down the hear rate, reducing teen anxiety
Touch keeps you alive