Hey Bermuda, we look great together Saatchi & Saatchi New Zealand für Toyota

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Hey Bermuda, we look great together

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Autos
Medien Druckwerk, Zeitschriften und Zeitungen
Markt Neuseeland, Bermuda
Agentur Saatchi & Saatchi New Zealand
Veröffentlicht Juni 2017

Kredite und Beschreibung

Emirates Team New Zealand's long standing sponsor, Toyota New Zealand is seeking support from Bermuda as it starts its challenge for the America's Cup in a new campaign developed by Saatchi & Saatchi, New Zealand. The campaign, launched in the Caribbean island nation's media, draws many parallels between Bermuda and New Zealand under the heading, "Hey Bermuda we look great together," and then cuts to the chase. The campaign notes that both Bermuda and New Zealand are island nations originally colonised by Britain, with a liking for fishing and that both happen to have a city called Hamilton. It also suggests that if Emirates Team New Zealand wins the "Auld Mug" we will give Bermuda the North Island, subject to Prime Minister Bill English being "cool with it".
Media: Press
Category: Other
Client: Toyota New Zealand
Agency: Saatchi & Saatchi New Zealand
Production: -
Country: Bermuda
Media Agency: Starcom New Zealand