Volkswagen Werbung durch Druckerzeugnisse Island DDB Berlin

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Branche Autos
Medien Druckwerk, Zeitschriften und Zeitungen
Markt Deutschland
Agentur DDB Berlin
Chief Creative Officer Dennis May
Executive Creative Director Gabriel Mattar
Creative Director Ricardo Wolff
Senior Art Director Jose Gomes, Mohamed Chahin
Senior Copywriter Pedro Lourenço
Veröffentlicht April 2018

Kredite und Beschreibung

Media: Print
Category: Automotive
Client: Volkswagen
Agency: DDB Berlin
Country: Germany
Chief Creative Officer: Dennis May
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Senior Art Director: José Gomes, Mohamed Chahin
Senior Copywriter: Pedro Lourenco
Illustrator: Mohamed Chahin, Sebastian Pattis
Retoucher: Zé Anderson
Synopsis:
The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions.
To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse.
One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System.