Audio Tours BBDO New York für Foot Locker

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Audio Tours

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Branche Schuhe
Medien Rundfunk, Digital
Markt Vereinigte Staaten
Agentur BBDO New York
Chief Creative Officer Greg Hahn
Executive Creative Director Chris Beresford-Hill, Dan Lucey
Senior Art Director Brian Pinkley
Veröffentlicht Dezember 2016

Belohnungen

Cannes Lions 2017
Radio Use of Radio & Audio: Branded Content / Programming Bronze Lion

Kredite und Beschreibung

Foot Locker's tag line is "APPROVED," because everything in the store is curated, and only the best-of-the-best make it to the sneaker wall. To tell this story in-store, and deliver a differentiating experience to customers, Foot Locker launched "Audio Tours" in more than 300 stores across the country. Sneakerheads can input codes found next to select shoes on their mobile device and hear the stories behind the sneakers. BBDO New York interviewed the most influential figures in sneaker culture, from designers, to journalists and athletes, to talk about the cultural significance, inspiration and technology, in each shoe; making every shoe bought at Foot Locker more meaningful.
Media: Interactive
Category: Clothing & footwear
Client: Foot Locker
Advertising Agency: Bbdo New York
Media Agency: Phd , New York
Production Company: Eg+ Worldwide, New York
Additional Company: One Thousand Birds, Los Angeles
Chief Creative Officer: David Lubars (Bbdo Worldwide)
Executive Producer: Anthony Curti (Bbdo New York)
Executive Creative Director: Chris Beresford-Hill (Bbdo New York)
Executive Creative Director: Dan Lucey (Bbdo New York)
Copywriter: Ricky Johanet (Bbdo New York)
Account Team: Christian Martinez (Bbdo New York)
Account Team: Janelle Van Wonderen (Bbdo New York)
Account Team: Laura Mcwhorter (Bbdo New York)
Account Team: Sam Henderson (Bbdo New York)
Senior Art Director: Brian Pinkley (Bbdo New York)
Technical Director: Konstantin Rozinov (Bbdo New York)
Editor: John Cabrera (Bbdo New York)
Chief Creative Officer: Greg Hahn (Bbdo New York)
Site Producer: Yuki Suzuki (Bbdo New York)
Digital Producer: Cat Erwin (Bbdo New York)
Digital Producer: Meredith Pariano (Bbdo New York)
Developer: John Cardoso (Bbdo New York)
Qa Manager: Jimmy Mcgee (Bbdo New York)
Producer: Renee Haar (Eg Plus)
Producer: Kira Macknight (One Thousand Birds)
Editor: Calvin Pira (One Thousand Birds)
Project Manager: Amy Orgel (Bbdo New York)
Entry Summary:
Foot Locker created an audio tour experience for over 10 of its most popular shoes, including brands like Nike, Adidas, Puma and Timberland. To launch the tour, sneaker shoppers simply input codes found next to shoes into their mobile device to hear more about the sneaker. To bring the tour to life, Foot Locker interviewed the most influential figures in sneaker culture, from designers, to journalists to athletes, to talk about the cultural significance, or inspiration or technology, in each shoe, making every shoe bought at Foot Locker more meaningful.
Synopsis:
This audio was part of an in-store Audio Tour experience, in 300 Foot Locker stores, where shoppers can hear stories behind their favorite sneakers, as told by famous athletes, designers and journalists, right from their mobile device. In this audio segment, users input a code found next to the Nike Air Force 1 sneaker at Foot Locker to unlock an audio clip where sneaker icon, Bobbito Garcia talks about the history, design and cultural significance of the shoe.
Script In English:
no script submitted