Skins of Peace TBWA\RAAD Dubai für Amnesty International

Skins of Peace

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Branche Human Rights
Medien Fernsehen und Film, Digital, Design und Branding
Markt Vereinigte Arabische Emirate
Agentur TBWA\RAAD Dubai
Chief Creative Officer Walid Kanaan
Executive Creative Director Fouad Abdelmalak
Creative Director Manuel Bordé
Designer Nev Fordyce, Enzo Giacomin, Doug Alves, Debora Andreucci, Monica Yuri, Esra Tasdemir, Amirul Halim
Veröffentlicht April 2017


Loeries Awards 2017
Communication Design General Collateral Bronze

Kredite und Beschreibung

Category: Public Interest, NGO
Media: Direct/ Ambient
Brand: Amnesty International
Product: Anti- Islamophobia initiative
Geo: United Arab Emirates
Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Chief Creative Director: Walid Kanaan
Executive Creative Director: Fouad AbdelMalak
Creative Director: Manuel Borde
Designer: Debora Andreucci, Nev Fordyce, Monica Yuri, Esra Tasdemir, Enzo Giacomin, Doug Alves, Amirul Halim
Published: April 2017
Description: Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all arabs and muslims are terrorists and that Islam is a religion that preaches hate. So together with Amnesty International New York, we have come up with an idea that will turn these passports into messages of tolerance and peace.
The Skins of Peace is a collection of passport covers that showcase messages inspired by the holy book of Islam, The Quran. Adapted into a language all airport officials will understand: English.