No Knives, Better Lives The Leith Agency für Scottish Government

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No Knives, Better Lives

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Branche Öffentliche Mitteilungen (soziale Werbung), Regierungen und andere Organe
Medien Fernsehen und Film, Digital, Umgebung
Markt Vereinigtes Königreich
Agentur The Leith Agency
Veröffentlicht Mai 2016

Belohnungen

Roses Creative Awards, 2016
Digital Online Video/Film/Viral Advert Gold

Kredite und Beschreibung

Agency: The Leith Agency
Client: The Scottish Government
In pockets of certain communities in Scotland, carrying a knife feels like a real option for young lads. They do it for protection. The thought of going to prison or having a criminal record doesn’t deter them. But there's one thing that does - thinking about the effect getting stabbed (or stabbing someone else) would have on their family. Especially their mum.