The Hammock Clemenger BBDO Sydney für Whiskas

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The Hammock

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Tierfutter
Medien Fernsehen und Film, Digital, Umgebung
Markt Australien
Agentur Clemenger BBDO Sydney
Executive Creative Director Paul Nagy
Creative Director Luke Hawkins
Art Director Dan White
Copywriter Simon Gibson
Produktionsagentur The Glue Society
Director The Glue Society's Paul Bruty
Creative Director Ben Scandrick Smith
Designer Claire Sutton
Producer Jasmin Helliar, Phoebe Marks
Editor The Glue Society's Luke Crethar
Veröffentlicht April 2016

Kredite und Beschreibung

To prove that nobody understands cats as well as Whiskas, Australia’s biggest cat food brand moved beyond mealtime.
Whiskas Cat Hacks gave humans entertaining instructions on how to modify flat-pack furniture to make it more cat friendly. A series of micro-films and visual guides featured off-the-wall ideas that took everyday items and made them into insightful objects that catered to cats’ natural curiosity.
Media: Web Film
Category: Household, garden & pets
Client: Steph Grove
Agency: Clemenger BBDO Sydney
Country: Australia
Director: The Glue Society's Paul Bruty
Executive Creative Director: Paul Nagy
Creative Director: Ben Smith
Creative Director: Luke Hawkins
Art Director: Dan White
Copywriter: Simon Gibson
Agency Producer: Denise Mckeon
Senior Designer: Daniel Mortensen
Designer: Claire Sutton
Head of Planning: Kit Lansdell
Group Account Director: Maddie Marsh
Senior Account Director: Lena Dawson
Senior Account Manager: George Robertson
Planner - Social Specialist: Toby Clark
Managing Director/EP: Michael Ritchie
EP/Head of Projects: Josh Mullens
Producer: Jasmin Helliar & Phoebe Marks
DOP: Rob Marsh
Production Designer: Silvana Azzi Heras
Post Production Company: The Glue Society Studios
Editor: The Glue Society's Luke Crethar
Colourist: Fergus Hally
Online Operator: Viv Baker
Post Producer: Scott Stirling
Marketing Director: Ben Culligan
Marketing Manager: Natalie McWilliam
Brand Manager: Steph Grove
Media Agency: MediaCom + Starcom
PR: Palin Communications