Real View Test Drive Saddington Baynes für Honda

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Real View Test Drive

In die Sammlung hinzufügen
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Branche Autos
Medien Fernsehen und Film, Digital
Markt Vereinigtes Königreich
Agentur Saddington Baynes
Veröffentlicht April 2017

Kredite und Beschreibung

To create a series of engaging virtual test drives for Honda's all-new Civic models effective across 22 markets in 17 languages. The films take place in a unique CGI 'Showroom', designed using Saddington Baynes' world-first neuroscience testing service to uncover non-conscious reactions to brand perception. The showroom must educate on an technical level, appeal on an emotional level, as well as uphold Honda's brand values.
Media: Interactive
Category: Automotive
URL: http://www.honda.co.uk/cars/ne...
Client: DigitasLBi
Agency: Saddington Baynes
Country: United Kingdom