Be Moved Like Never Before CHE Proximity Australia für Mazda

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Be Moved Like Never Before

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Branche Autos
Medien Fernsehen und Film, Digital
Markt Australien
Agentur CHE Proximity Australia
Creative Director Andrew Van Der Westhuyzen, Dom Megna, Rogan Briggs
Art Director Amy Weston
Copywriter Leah Dunkley
Produktionsagentur Collider
Director Tim Richardson
Veröffentlicht Mai 2017

Kredite und Beschreibung

This film for Mazda's new CX-3 set out to represents Mazda’s design mantra: The Soul of Motion. Inspired by this ideology, the narrative was approached as a motion-sculpture, a striking work of art shaped by the most powerful and graceful expression of human movement: dance. Careful choreography and bespoke VFX techniques combined as a potent and iconic signature of movement. The highly architectural setting (the Alter) was carefully designed to hero the presence of the car and provide a focus for the dance performance.
Category: Automotive
Client: Mazda Australia
Agency: CHE proximity Melbourne
Production: Collider Pty Ltd
Country: Australia
Director: Tim Richardson
Creative Director: Rogan Briggs
Creative Director: Dom Megna
Creative Director: Andrew van der Westhuyzen
Art Director: Amy Weston
Copywriter: Leah Dunkley
Producer: olivia hantken
Executive Producer: Rachael Ford-Davies
DoP: Ross Emery
Agency Producer: Justine Kubale