Highway dentist Garbergs Annonsbyra für NCC Roads

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Highway dentist

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Branche Traffic safety (en)
Medien Fernsehen und Film, Digital
Markt Schweden
Agentur Garbergs Annonsbyra
Director Iam Production
Art Director Sebastian Smedberg
Copywriter Per Forssberg
Veröffentlicht September 2015

Kredite und Beschreibung

Brand: NCC
Media: Online
Category: Public interest
Agency: Garbergs
Geo: Sweden
NCC: Highway dentist
We let a real dentist set up her office in the midst of oncoming traffic for a day, to put a spotlight on the risks associated with roadwork. The absurdity of the situation is meant as an eye-opener to the risks. In a recent study conducted by the National Society for Road Safety in Sweden, 6 out of 10 cars were driving too fast when passing roadwork, and there are at least 300 accidents every year at roadwork sites.
Advertising Agency: Garbergs, Stockholm, Sweden
Art Director: Sebastian Smedberg
Copywriter: Per Forssberg
DOP: Anna Bergqvist
Account Manager: Malin Boustedt
Account Director: Jan Lindfors
Director: Iam Production
Published: September 2015