Daisy Saatchi & Saatchi Los Angeles für Toyota

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Daisy

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Autos
Medien Fernsehen und Film, Digital
Markt Vereinigte Staaten
Agentur Saatchi & Saatchi Los Angeles
Chief Creative Officer Jason Schragger
Associate Creative Director Kevin Samuels
Executive Creative Director Fabio Guerreiro Costa
Creative Director Marc D'avignon
Art Director Jay Berry
Produktionsagentur Psyop
Director Todd Mueller, Kylie Horsburgh
Veröffentlicht Februar 2017

Kredite und Beschreibung

Additional Info: Super Bowl LI, Super Bowl 51
Advertiser: Toyota Motor Sales, U.S.A., Inc.
Agency: Saatchi & Saatchi Los Angeles
First Air/Live Date: 2/5/17
Chief Creative Officer: Jason Schragger
Executive Creative Director: Fabio Costa
Creative Director: Marc D'Avignon
Assoc Creative Director: Kevin Samuels
Art Director: Jay Berry
Jr Art Director: Morgan Klein
Jr Copywriter: Christopher Santo
Executive Director, Integrated Production: Lalita Koehler
Director of Content Production: Sara Seibert
Executive Producer: Pamela Parsons
Senior Producer: Cherie Appleby
Music Supervisor: Kristen Hosack
Project Managers: Julia Roca
Group Account Director: Steven Sluk
Account Supervisor: Stephanie Kowalski
Chief Strategy Officer: Mark Turner
Executive Communications Director: John Lisko
Business Affairs Manager: Kate Bestic
Client Name: Nathan Kokes
PRODUCTION COMPANY: Psyop
EXECUTIVE PRODUCER: Rich Pring
HEAD OF PRODUCTION: Monica Reimold
LINE PRODUCER: Eric Escott
DIRECTOR: Todd Mueller / Kylie Horsburgh
EDITING COMPANY: Psyop
HEAD OF VFX: Andy Jones
POST PRODUCER: Brian Butcher
EDITOR: Lance Pereira
FINISH: Psyop
TELECINE: Co3
COLOR ARTIST: Siggy Ferstl
SPECIAL EFFECTS: Psyop
MUSIC: Robert Miller/ScreenSound
Alliance
SOUND DESIGN: Stimmung
AUDIO HOUSE: Lime
Description:
Toyota will air a local spot featuring the Mirai fuel cell vehicle, that only viewers in Los Angeles and San Francisco will have the opportunity to see during this Sunday's Big Game. The featured creative, titled "Daisy," will air during a local break in between the end of the second quarter and halftime. The spot showcases the Mirai utilizing its advanced technology to create a more sustainable future. Through its powerful imagery and a touch of emotion, the Mirai shows how fuel cell vehicles bring technology and nature together. The Mirai "Vehicle of Change" campaign starts in full February 6 and runs through July.