Original Is Never Finished Johannes Leonardo für Adidas

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Original Is Never Finished

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Sportschuhe
Medien Fernsehen und Film
Markt Vereinigte Staaten
Agentur Johannes Leonardo
Chief Creative Officer Jan Jacobs, Leo Premutico
Creative Director Wesley Phelan, Ferdinando Verderi, Matthew Edwards
Art Director Hunter Hampton
Copywriter Jeph Burton
Produktionsagentur Egg Films
Produktionsagentur Rsa Films
Veröffentlicht Januar 2017


Clio awards 2017
Film Technique Product/Service: Music - Adapted Silver
Film Technique Product/Service: Direction Bronze

Kredite und Beschreibung

Johannes Leonardo, New York has released the latest Adidas Originals spot: 'Original is Never Finished.' the film features a remix of the iconic song"My Way"by Frank Sinatra with a provocative approach to today’s streetwear culture. adidas Originals turns to the new generation of creators to inspire them to redefine their meaning of originality. 'Original is Never Finished’' film explores this idea that driving culture forward can recreate the idea of what is truly original.
Media: TV
Category: Sportswear
Client: Adidas
Agency: Johannes Leonardo, New York
Chief Creative Officers: Jan Jacobs, Leo Premutico
Creative Director / Partner: Ferdinando Verderi
Creative Directors: Wesley Phelan, Matthew Edwards
Copywriter: Jeph Burton
Art Director: Hunter Hampton
Head of Integrated Production: Dana May
Executive Producer: Maria Perez
Senior Producers / Film: Tina Diep, Stine Moisen
Producer / Online Content: Doug Moffitt
Production Coordinator / Film & Online Content: Alexandra Olivo
Group Account Director: Sam McCallum
Account Director: Dom Dalton
Account Supervisor: Gulru Soylu
Head of Strategy: Mark Aronson
Strategist: Miné Cakmak
Senior Business Affairs Manager: Ann Marie Turbitt
Film Production Company: RSA Films
Production Company / Cape Town: Egg Films
Editorial: Exile
Visual Effects: Blacksmith
Color: Company 3
Adidas Global Music Manager: Daniel Cross
Music - Remix: Human
Sound Design: Q Department
Sound Mix: Sonic Union
Published: January 2017
Entry Summary:
The “Original is Never Finished” spot features a multi-generational cast of some of the world’s biggest names,including Frank Sinatra, Dev Hynes, Snoop Dogg, Mark Gonzales and Kareem Abdul-Jabbar. The film is influenced by past creations to inspire creators the world over to feed off artists new and old.The launch film is itself a demonstration of the brand’s philosophy. With a radical re-interpretation of the much used track “My Way,” popularized by Frank Sinatra, the film proves if you push something that’s been done before far enough it becomes original again.Through reinventions of symbolic icons of beauty and culture—from Botticelli’s Birth of Venus to Snoop Dogg’siconic Doggystyle album cover—the film is a provocative message to a new generation of artists and creators who feel inhibited by the idea that everything has been done before, and a reminder that original is never finished.
So many people believe that to create something “original,” it can’t have been done before.So for the brand that constantly reinvents its past to create its future, we took the most overdone track of all time,Frank Sinatra’s “My Way,” and did it again. The result is an original anthem that seeks to free creators from the conventional definition of “original” — a reminder that doing it “their way” makes it their own.The spot rocked music’s biggest night, the Grammy’s. And then, its philosophy was echoed by three more musicvideos, remixed by Snoop Dogg, MadeinTYO, and Desiigner.